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Marketing Your Business or Profession by Designing Your Own Mobile App

Posted by Koz Khosravani on 8/26/2010 at 9:05 AM
Posted in Mobile Marketing

Does your small business have its own mobile application for iPhone or Android? If not, you are missing out on a very lucrative marketing opportunity. Having a mobile application for your small business opens up all kinds of opportunities and despite what you may believe, the cost of developing an app is very inexpensive. In fact, as marketing tool it is one of the best investments you can ever make for your business. If you are in the real estate business, for example, you could: Instantly notify all of your customers that you have a hot new property for sale Instantly notify all of more...

1 comment

Real Estate Investors: How to Find Leads and Market Your RE Business on Twitter

Posted by Koz Khosravani on 8/4/2010 at 9:48 AM
Posted in Social Media Marketing

This is our 2nd article about the use of twitter at Trump Initiative. Make sure you read the earlier article as a background prerequisite. Before we dive into marketing on Twitter, it’s important that you have a solid foundation to build on: a relevant username. Why is this important? Because your username is going to be visible every time you use Twitter. For example, if the twitter account will be used for your Real Estate (RE) investment business, your username needs to be either your full name, or something RE related, such as "IBuyNYCHomes" or "NYCForeclosures." If you don’t already have an more...

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Video Marketing with Youtube for Real Estate Investors and Entrepreneurs

Posted by Koz Khosravani on 7/19/2010 at 10:40 AM
Posted in Social Media Marketing

Social media is without a doubt one of the fastest ways to bring red hot leads right to your door. No matter what industry you are in, your target audience is out there right now just waiting for your product or service; you just have to get their attention. So how do you that? The answer is simple: leverage the power of video on YouTube. Why YouTube? Because people love video! Given the choice between reading a long, boring article and watching a captivating video, which do you think your audience is going to choose? Plus with video, you can invoke positive emotion more...

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One hour traffic system with Pay Per Click (PPC) advertising - The Scientific Approach

Posted by Koz Khosravani on 6/30/2010 at 9:31 AM
Posted in Marketing

What do an empty shopping mall and your brand new website have in common? If you guessed "zero traffic" then you are correct! Your website may have the most stunning design in the world, you may have the hottest product or service on the market, but without traffic you're going to make just as much as that empty mall: NOTHING. In order to jump start your marketing efforts without waiting for Google and the other search engines to rank your website, you need a secret weapon: pay per click marketing. Pay per click marketing allows you to test your product, service more...

4 comments

Wall to (Facebook) Wall Marketing for Investors and Entrepreneurs

Posted by Koz Khosravani on 6/21/2010 at 2:35 PM
Posted in Social Media Marketing

If you're looking to expand your business by marketing on Facebook, you're not alone. Social Media Marketing is a great way to reach more potential clients with minimal effort and expense. There's definitely a right way and a wrong way to go about it though, and unfortunately most people get this horribly wrong. They're using a sledgehammer when they should be using a gentle nudge. Get this wrong and you're going to alienate your potential clients before you ever get your foot in the door. When you make the decision to market your business on Facebook, you need to be aware of more...

5 comments

Business networking resources

Posted by Koz Khosravani on 6/14/2010 at 9:28 AM
Posted in Networking

You might have joined a few social networks in the past. My guess is Facebook or even MySpace! And you might have joined at least 1 business networking site such as LinkedIn. In fact, some people look to LinkedIn as more of a job networking site for career advancement as opposed to being a pure business networking site. LinkedIn, in fact offers both opportunities - a great resource for all of us. What you need to know as entrepreneur, business owner or an investor, is that there are many niche business networking sites out there that can truly give your business an more...

5 comments

Twitter For Investors and Entrepreneurs

Posted by Koz Khosravani on 6/9/2010 at 11:59 AM
Posted in Social Media Marketing

After the startling success of MySpace and Facebook, the world has quickly caught on to another online phenomenon- Twitter. Suddenly, it seems as if this hitherto unknown portal is everywhere, in the news, in the papers, on the blogs, and in everyday conversations. Almost every celebrity has an account on Twitter, and they don't miss out on sending a few Tweets each day. Understanding Twitter can be a bit of a challenge for the newcomer, as it features some really novel components and interfaces, which might come across as a bit of a problem initially. But more than using it, the real more...

6 comments

Search Engine Optimization For Entrepreneurs and Investors

Posted by Koz Khosravani on 6/1/2010 at 10:19 AM
Posted in Marketing

The internet seems to be abuzz with new buzzwords and catch phrases every day. Initially, it was all about chat, IRC and newsgroups; then came Google; and now, we hear of the term Search Engine Optimization (or SEO) almost everywhere. To the uninitiated, this seems to be a mere online epidemic. Magazines talk of websites using the best SEO techniques, and so many businesses have sprung up to offer professional SEO. It is generally agreed that without SEO, your website has far less chance of being discovered. But what does all this mean? What is SEO, and why should it affect anyone more...

3 comments

Video Blog Essentials for Real Estate Investors and Entrepreneurs

Posted by Koz Khosravani on 5/18/2010 at 12:12 PM
Posted in Technology

As the internet has had an impact on every aspect of our lives, entrepreneurs, business owners and investors realize its importance in every domain- one of them being its use as a marketing medium. The most advantageous thing about internet marketing is that it happens to be a near zero-cost, wide-reach platform that gives new meaning to competition and innovation. If you have an upcoming product or service you would like to promote, or if you are looking for various investment opportunities such as real estate, stocks or gold, your best bet lies in using internet marketing to expand your reach locally more...

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REO Real Estate Investments Through Social Media Connections

Posted by Koz Khosravani on 5/5/2010 at 9:45 AM
Posted in Investments

There are many real estate investors who look into foreclosures as the primary method to make money in this economy. And these days, there are so many foreclosed properties out there that you can get lost just by having to choose from a whole range of distressed properties. One of the best ways to invest in foreclosures is to avoid the pre-auction stage and instead, buy properties with free and clear title after auctions, directly from banks and other financial institutions. These banks own hundreds to thousands of properties (internally known as non-performing assets) and want nothing but to take these more...

5 comments

The Untapped Online Market - Beyond the Americas

Posted by Koz Khosravani on 3/17/2010 at 6:45 PM
Posted in Marketing

Overseas Consumer and Business Landscape - at a glance... As the internet economy is gravitating towards maturity and a global landscape, business owners have the opportunity to expand their customer base beyond the shores of America. The easy and democratic accessibility of portals like B2B (Business to Business) and B2C (Business to Customer) sites have made the consumers in Europe, Asia, the Middle East, and South America a potential goldmine for marketers. The realization of targeting the local populace has dawned upon every internet business owner worth their salt. While Google is indisputably the grand daddy of search and sales, there are many more...

8 comments

Vital Steps to Launch Your Social Bookmarking Campaign

Posted by Koz Khosravani on 2/17/2010 at 4:32 AM
Posted in Social Media Marketing

The Internet is a popular source of information and resources that can be very useful for various purposes. There are many people these days who are already taking advantage of the internet, may it be for personal, academic, networking or business goals. As a business owner, you must not disregard the power of many online schemes. You never know, but most of the people in your target market group are already spending long hours online. If you still haven't started, you better act fast to know more about the vital steps towards a successful internet marketing launch. You still have a long more...

1 comment

Smart Business Networking with LinkedIn

Posted by Koz Khosravani on 2/11/2010 at 10:54 AM
Posted in Social Media Marketing

Like any online tool or platform out there, LinkedIn needs to be used tactically as well as efficiently if you really want to see results and get people talking about you. Many make the mistake of equating itwith other social networking services which are more suited to plain socializing, leading some to take contact and image building a bit too lightly. You should think of LinkedIn as being an online CV, posted for the entire business community to see. Therefore, you want your LinkedIn profile to present yourself as you would for a job interview. Pay special attention to these pointers if more...

4 comments

The Power of Video Marketing

Posted by Koz Khosravani on 1/14/2010 at 4:33 PM
Posted in Marketing

Video marketing is the new king on the block among popular marketing channels - not without good reason. You may be familiar with commercials from the television era, which have progressed to commercials and ads on the Internet during the current era of web 2.0. By now, people have developed a resistance that blinds them automatically to repeat commercials when they recognize that “hey, this is not information I am searching for but an advertisement trying to sell me something I may not need!” Marketing videos, on the other hand, are power packed with product information, visual description, and sometimes instruction more...

2 comments

Social Media Marketing Strategies and Benefits

Posted by Koz Khosravani on 12/21/2009 at 10:50 AM
Posted in Marketing

Strategies That Guarantee Benefits for Small Businesses and Investors The day of obscurity is no longer a challenge to overcome. Social media marketing (SMM) has wiped out the concept of obscurity or the need for feverish marketing strategies to be counted among the who’s who in the business or professional yellow pages. Social media involvement can help you keep customers, find and develop new ones, and manage your business reputation among other benefits. SMM as a new addition to your traditional marketing method is not at all similar to buying the latest fashion accessory. If that is the approach or mindset you adopt, more...

4 comments

Internet Marketing for Investors & Entrepreneurs

Posted by Koz Khosravani on 12/10/2009 at 10:15 AM
Posted in online marketing

The majority of business owners and investors have acknowledged the value of internet marketing in their growth and investment strategy. The unprecedented acceptance of internet marketing tools and technologies as a catalyst in business values is a testament to the above fact. Business owners and entrepreneurs who have adopted a phased implementation of their internet marketing plans, while supplementing it with expert analysis and assistance, have experienced exponential growth in their market value. But, on the other hand, a lot of investors are frustrated with their prior online experience. This failure and frustration within the business community can be attributed to the more...

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