Category View (Social Media Marketing)

This is our 2nd article about the use of twitter at Trump Initiative. Make sure you read the earlier article as a background prerequisite. Before we dive into marketing on Twitter, it’s important that you have a solid foundation to build on: a relevant username. Why is this important? Because your username is going to be visible every time you use Twitter. For example, if the twitter account will be used for your Real Estate (RE) investment business, your username needs to be either your full name, or something RE related, such as "IBuyNYCHomes" or "NYCForeclosures."  If you don’t already have an more...

Social media is without a doubt one of the fastest ways to bring red hot leads right to your door. No matter what industry you are in, your target audience is out there right now just waiting for your product or service; you just have to get their attention. So how do you that? The answer is simple: leverage the power of video on YouTube. Why YouTube? Because people love video! Given the choice between reading a long, boring article and watching a captivating video, which do you think your audience is going to choose? Plus with video, you can invoke positive emotion more...

If you're looking to expand your business by marketing on Facebook, you're not alone. Social Media Marketing is a great way to reach more potential clients with minimal effort and expense. There's definitely a right way and a wrong way to go about it though, and unfortunately most people get this horribly wrong. They're using a sledgehammer when they should be using a gentle nudge. Get this wrong and you're going to alienate your potential clients before you ever get your foot in the door. When you make the decision to market your business on Facebook, you need to be aware of more...

After the startling success of MySpace and Facebook, the world has quickly caught on to another online phenomenon- Twitter. Suddenly, it seems as if this hitherto unknown portal is everywhere, in the news, in the papers, on the blogs, and in everyday conversations. Almost every celebrity has an account on Twitter, and they don't miss out on sending a few Tweets each day. Understanding Twitter can be a bit of a challenge for the newcomer, as it features some really novel components and interfaces, which might come across as a bit of a problem initially. But more than using it, the real more...

The Internet is a popular source of information and resources that can be very useful for various purposes. There are many people these days who are already taking advantage of the internet, may it be for personal, academic, networking or business goals. As a business owner, you must not disregard the power of many online schemes. You never know, but most of the people in your target market group are already spending long hours online. If you still haven't started, you better act fast to know more about the vital steps towards a successful internet marketing launch. You still have a long more...

Like any online tool or platform out there, LinkedIn needs to be used tactically as well as efficiently if you really want to see results and get people talking about you. Many make the mistake of equating itwith other social networking services which are more suited to plain socializing, leading some to take contact and image building a bit too lightly. You should think of LinkedIn as being an online CV, posted for the entire business community to see. Therefore, you want your LinkedIn profile to present yourself as you would for a job interview. Pay special attention to these pointers if more...